We read and hear a lot about Hollywood films and high-end TV being shot on LED stages with sophisticated in-camera visual effects, but what’s happening in adland? Driven by ESG (Environmental, social and corporate governance) ambitions as well as economics – productions “cost less if you know what you are doing, and … emit less […]
This 36-second ICVFX virtual production test conducted at Drexel University and led by Catalyst’s Ian Fursa and Steve Chandler and Drexel’s own Nick Jushchyshyn with the support of Colorspace Labs and Lightbulb Rentals and using VP Toolkit shows how rear-projection can replace an expensive LED stage and still produce industry-standard level results for those shooting […]
Reality Heist is a five-minute original story of a scientist who can skip dimensions at the flick of a switch. The short, which was made by a team of students at the National Film & Television School in Beaconsfield, blends traditionally rendered photorealistic CGI with in-camera visual effects and was shot on the NFTS’s new […]
The makers of new film Comandante, which follows the real-life exploits of an Italian World War 2 submarine commander, are employing a new near real-time (NRT) workflow that uses lens calibration, vast amounts of metadata and a game engine to allow post production to begin while they are shooting. Principal photography begins in November. The […]
Just over a year ago, American Cinematographer’s virtual production editor Noah Kadner offered relative newcomers to the field some words of advice, reproduced here in an edited form 1 – fix it in pre-production, not in post However unfamiliar and unappealing this inversion of workflows might at first seem, make as many of your creative […]
New-York-based creative production agency Taylor James is another that has been pushing on-set virtual production technology and in-camera VFX to see how far they can practically take it in pursuit of high-end goals. For the Rain-X automotive brand, they recently made a single commercial in which a vehicle was driven through every type of weather […]