There’s no escaping it, generative AI is getting right under everybody’s skin at the moment. Its widespread use in advertising is leading some brands to issue demands and warnings hither and thither in a bid to contain it and stop it, as they see it, from threatening their businesses. Following on from discussions and advice […]
Some of machine learning’s main issues are around time and cost and the amount of training material required to train models that are useful and produce accurate, pleasing results. Why is it so difficult? AI tools are ‘learning’ not to be caught out by people asking them nonsensical questions and have started to give as […]
The “first Ai-powered sports commercial”, a moody monochrome Under Armour spot starring British boxer Anthony Joshua, has stirred up controversy for its (initially) uncredited use of sections of previous UA ads as raw material. Director Wes Walker defends the ad, ‘Forever is made now’, saying they made the decision due to commercial and time pressures. […]
A research team at the University of Michigan School of Information and Center for the Study of Complex Systems led by assistant professor Abigail Z. Jacobs has conducted an academic study into how motion capture systems work. They conclude that the assumptions these systems make about whose human bodies are ‘standard’ or ‘representative’ are “stylised […]
Using generative AI to compare the carbon impacts of location shooting and on-set virtual production For those of you who are interested in how shooting on an LED stage saves the planet compared to going out on location, Morden Wolf’s Rob Chandler, pictured below, was a panelist at an event in Lille last week called […]
In the video below, OPenAI’s CTO, Mira Murati discusses with WSJ’s Joanna Stern how their new text-to-video AI model Sora works. How long does it take to produce a result? As it’s a technology, that is still in its infancy, what about accuracy and consistency and managing the inevitable glitches and imperfections? When are we […]