With Autodesk‘s announcement of its new experimental generative AI model, Research Project Bernini, which generates functional 3D objects from various inputs, including text, 2D images and voxels, some 3D animators feel that a trusted supplier has insulted the industry and trampled all over their loyalty. “Wait you know what your customers do for a living, […]
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Chinese text-to-video tool Vidu takes a bow and trains its sights on Sora
At the Zhongguancun Forum in Beijing last weekend, Chinese startup Shengshu Technology and Tsinghua University unveiled Vidu, a new text-to-video model to compete with OpenAI’s Sora that generates “realistic” 1080p clips up to 16 seconds in length (compared to Sora’s 60 seconds) “with dynamic camera movements, detailed facial expressions, and natural lighting and shadows”.. The […]
Organised Chaos as game engine-free in-camera VFX system undergoes testing
Project Arena is software developer Chaos‘s real-time ray tracing solution for virtual production. It is currently being tested at a number of well-known LED stages with the ambition of having it ready for release by the end of the year. As well as accurate lighting, global illumination, the ability to make real-time adjustments to scenes […]
Is the UK going to soon enjoy a film and TV studio boom?
At around 11:18:30 on this video of a UK government Department for Culture, Media and Sport select committee meeting we are told that “four of the biggest film and high-end television companies in the world have made their long-term homes in the UK” and “we are the second largest production hub outside Hollywood“, and the […]
South Korea’s Studio Meta-K teases single by new synthetic performer iaaa (video)
South Korean content start-up Studio Meta-K has created a synthetic 168cm (5 foot 8 inch) tall, 21 year-old performer it calls iaaa (answers on a postcard as to how you pronounce that, please?), who is a member of its virtual artist group Season and whose debut single ‘Our Season’ “will portray the innocence of first […]
Measure for measure?: generative AI spooks brands and prompts PACT to act
There’s no escaping it, generative AI is getting right under everybody’s skin at the moment. Its widespread use in advertising is leading some brands to issue demands and warnings hither and thither in a bid to contain it and stop it, as they see it, from threatening their businesses. Following on from discussions and advice […]