Project Arena is software developer Chaos‘s real-time ray tracing solution for virtual production. It is currently being tested at a number of well-known LED stages with the ambition of having it ready for release by the end of the year. As well as accurate lighting, global illumination, the ability to make real-time adjustments to scenes […]
At around 11:18:30 on this video of a UK government Department for Culture, Media and Sport select committee meeting we are told that “four of the biggest film and high-end television companies in the world have made their long-term homes in the UK” and “we are the second largest production hub outside Hollywood“, and the […]
South Korean content start-up Studio Meta-K has created a synthetic 168cm (5 foot 8 inch) tall, 21 year-old performer it calls iaaa (answers on a postcard as to how you pronounce that, please?), who is a member of its virtual artist group Season and whose debut single ‘Our Season’ “will portray the innocence of first […]
There’s no escaping it, generative AI is getting right under everybody’s skin at the moment. Its widespread use in advertising is leading some brands to issue demands and warnings hither and thither in a bid to contain it and stop it, as they see it, from threatening their businesses. Following on from discussions and advice […]
Some of machine learning’s main issues are around time and cost and the amount of training material required to train models that are useful and produce accurate, pleasing results. Why is it so difficult? AI tools are ‘learning’ not to be caught out by people asking them nonsensical questions and have started to give as […]
The “first Ai-powered sports commercial”, a moody monochrome Under Armour spot starring British boxer Anthony Joshua, has stirred up controversy for its (initially) uncredited use of sections of previous UA ads as raw material. Director Wes Walker defends the ad, ‘Forever is made now’, saying they made the decision due to commercial and time pressures. […]