The “first Ai-powered sports commercial”, a moody monochrome Under Armour spot starring British boxer Anthony Joshua, has stirred up controversy for its (initially) uncredited use of sections of previous UA ads as raw material. Director Wes Walker defends the ad, ‘Forever is made now’, saying they made the decision due to commercial and time pressures. […]
NEWS
Study concludes that human body data used by modern performance capture systems is “flawed”
A research team at the University of Michigan School of Information and Center for the Study of Complex Systems led by assistant professor Abigail Z. Jacobs has conducted an academic study into how motion capture systems work. They conclude that the assumptions these systems make about whose human bodies are ‘standard’ or ‘representative’ are “stylised […]
Planes, cranes and automobiles
Using generative AI to compare the carbon impacts of location shooting and on-set virtual production For those of you who are interested in how shooting on an LED stage saves the planet compared to going out on location, Morden Wolf’s Rob Chandler, pictured below, was a panelist at an event in Lille last week called […]
OpenAI’s CTO Mira Murati grilled about Sora
In the video below, OPenAI’s CTO, Mira Murati discusses with WSJ’s Joanna Stern how their new text-to-video AI model Sora works. How long does it take to produce a result? As it’s a technology, that is still in its infancy, what about accuracy and consistency and managing the inevitable glitches and imperfections? When are we […]
New service from AWS produces smooth, high-quality SloMo using Google Research’s FILM
Recording super slow motion video at high resolution has always been expensive, requiring specialist equipment and the results can be of low, jittery quality at more than 240fps. Using machine learning models like Google Research’s Frame Interpolation for Large Motion (FILM and the Amazon SageMaker cloud service, a new system from AWS “analyses motions between input […]
Are we ready for the luxury cinema experience? That’s just one of the questions asked here
Streaming, the pandemic and inflation have shrunk cinema audiences and holed the traditional business model below the waterline. How can operators prevent the industry from sinking? In 2023, apart from Barbie, and Oppenheimer, nothing much got us off our sofas in sufficient numbers. Maybe it’s not the films themselves we should be focusing on? From executive […]