Using generative AI to compare the carbon impacts of location shooting and on-set virtual production For those of you who are interested in how shooting on an LED stage saves the planet compared to going out on location, Morden Wolf’s Rob Chandler, pictured below, was a panelist at an event in Lille last week called […]
With thanks to Jodi Nelson-Tabor for bringing our attention to the Time Out story on Linkedin This Autumn, New York University’s Tisch School of the Arts will open the doors of its 45,000 square foot Martin Scorsese Virtual Production Center on the new 35-acre Industry City site on the Brooklyn waterfront. The facility occupies an […]
With thanks to Mick Broderick of FNL Media Solutions for sharing this announcement on Linkedin … The European Commission is paying for a calculator to be developed that assesses the CO2 impact (emissions, carbon footprint) of the audio visual content creation industry on the environment using a standard methodology. The consortium leading the project comprises […]
The incorporation of real-time 3D into linear live action productions is the kind of gift that the ad industry would normally accept from Hollywood as quickly as you can say “design brief. So far, though, with some notable exceptions like the EE Made For Gamers spot below, it doesn’t feel like that has really been […]
Too good not to share here, and reproduced in full from his original Linkedin post, Rob Chandler of Morden Wolf and the Starting Pixel WhatsApp group fame offers newbies to virtual production and in-camera visual effects (ICVFX) some valuable advice on what to do before you get underway. 1 – Grasp The Basics You may […]
disguise is taking steps to promote the use of 2.5D workflows in virtual production, but what does that actually mean? Unlike 2D plates, 2.5D offers a hint of dimensionality without the full complexity of real-time 3D environments. A 2.5D workflow, often regarded as the bridge between 2D and 3D, involves layering multiple 2D images with […]