A new, post-IBC, report from Futuresource Consulting shows that (on-set) virtual production (OSVP or VP), in-camera visual effects (ICVFX) and extended reality (XR) have passed through the “hype phase” and are about to enter the second stage of their development as more of the technology begins to reach a level of maturity; getting more refined […]
Using a box lined with ROE LED screens driven by Disguise GX2c media servers, rental company and friends of Mondatum Universal Pixels helped the production team on BBC One crime drama Better to complete multiple internal car scenes during an intense three day shoot. The ‘Better’ crew was pretty new to this type of in-camera visual effects […]
We read and hear a lot about Hollywood films and high-end TV being shot on LED stages with sophisticated in-camera visual effects, but what’s happening in adland? Driven by ESG (Environmental, social and corporate governance) ambitions as well as economics – productions “cost less if you know what you are doing, and … emit less […]
Just over a year ago, American Cinematographer’s virtual production editor Noah Kadner offered relative newcomers to the field some words of advice, reproduced here in an edited form 1 – fix it in pre-production, not in post However unfamiliar and unappealing this inversion of workflows might at first seem, make as many of your creative […]
New-York-based creative production agency Taylor James is another that has been pushing on-set virtual production technology and in-camera VFX to see how far they can practically take it in pursuit of high-end goals. For the Rain-X automotive brand, they recently made a single commercial in which a vehicle was driven through every type of weather […]
Have you ever wondered how, in Elf, they made Will Ferrell’s Buddy appear so much bigger than Bob Newhart’s Papa Elf and the rest of Santa’s little helpers? You might be surprised to learn that Director Jon Favreau opted for some good-old fashioned practical in-camera techniques rather than fixing it in post. A new six-minute […]