Just over a year ago, American Cinematographer’s virtual production editor Noah Kadner offered relative newcomers to the field some words of advice, reproduced here in an edited form 1 – fix it in pre-production, not in post However unfamiliar and unappealing this inversion of workflows might at first seem, make as many of your creative […]
New-York-based creative production agency Taylor James is another that has been pushing on-set virtual production technology and in-camera VFX to see how far they can practically take it in pursuit of high-end goals. For the Rain-X automotive brand, they recently made a single commercial in which a vehicle was driven through every type of weather […]
Conscious that new generative AI art tools Midjourney, Dall-E 2 and Stable Diffusion may be as baffling for some as they are exciting for others, but nonetheless important and worth knowing about, here’s a short YouTube video explaining in simple terms what they can do, especially in a professional context, and, to an extent, how […]
Writing on Linkedin, offbeat.xyz co-founder Christopher Travers draws our attention to the facial capture work being done by VFX company Digital Domain in 2022. DD’s new demo video on YouTube below shows how a real-time facial capture using a webcam can be mapped onto an avatar to personalise the UX of the game you are playing, and […]
German neuroscientist Fabian Stelzer is in the process of making a 1970s-style science fiction film called ‘Salt’ using only generative AI art tools like DALL-E 2, Stable Diffusion and Midjourney. Apart from his own, a tool called Murf produces all the voices you hear. With the aim of creating a “community cut”, Fabian has told […]
Virtual production and real-time rendering are changing the way commercials and promos are made. In a new demo film for Volvo’s EV arm, a Polestar 2 is driven in the pre-dawn light of an urban setting, across a bridge and out into a wintry countryside. The camera captures the light, the reflections, the angles and […]