Successful entrants in a new Coca-Cola competition where they use either ChatGPT or Dall-E 2 to create original artworks (as well as potential copy ideas) based on some of its most famous imagery will see their submissions displayed on digital billboards in Piccadilly Circus in London and New York’s Times Square. The competition micro-site will […]
NEWS
Challenging perspectives
How filmmakers trick us into thinking that characters and objects are larger, smaller, farther away or closer than they really are A fascinating look behind the scenes at how visual effects companies, and particularly, here, Wētã FX, use camera angles, floating monitors, platforms, performance capture, virtual cameras and props to draw us in and sell […]
Twelve films that took advantage of virtual environments
Oblivion The Lion King Rogue One: A Star Wars Story The Irishman The Midnight Sky Bullet Train War for the Planet of the Apes Red Notice The Batman Ford v Ferrari Ghost In The Shell To Gun: Maverick A few highlights Oblivion – “the floors, walls, and ceilings of the towers were physical set pieces, […]
Runway’s Gen-2 text-to-video tool generates content from scratch
Hot on the heels of a new version Midjourney and the launch of GPT-4, Runway, whose web-based video editor specialises in background removal and pose detection and who helped to develop open-source text-to-image model Stable Diffusion, has trailed the imminent arrival of Gen-2, a new version of its text-to-video tool. Gen-1 allows users to amend existing […]
Largest virtual production facility so far opens in Australia
NantStudios’ new $60 million, 25,000 square foot at Docklands Studios in Melbourne, which is due to open in May, boasts the largest permanent LED volume installed in any facility in the world so far – 88 metres wide, 289 metres in length and 12 metres high and comprising 6,000 tiles, double the size of its […]
Jeep and The North Face take Midjourney off road
The arrival of the latest version of Midjourney is leading some, much to others’ horror, to look at the job of a commercial photographer in industries such as marketing and advertising as also encompassing being a professional generative AI prompter. Eric Groza, Executive Creative Director at McCann Worldgroup, based in Dubai, was inspired by MidJourney […]