Developing fan culture using extended reality experiences

At Dolby House at this year’s SXSW in Austin, Texas, Draw & Code‘s Andy Cooper and Michael Quintana joined‘s Dan Zeitman for an in-depth chat about using extended reality (XR) to develop fan culture .

The discussion took in the companies’ recent work with Move AI to create immersive virtual live event experiences for one of London’s most technically enabled new music venues, KOKO in Camden Town.

Mondatum is working on a number of fan engagement ideas incorporating real-time, immersive 3D technology which we hope to reveal in the near future. If you have ideas or plans of your own and you’re looking for advice, guidance and support, get in touch –