The MSG Sphere‘s first multi-week advertising campaign, with YouTube, was for the NFL Sunday Ticket, which gives fans access to all out-of-market Sunday afternoon games on a subscription basis. In the weeks running up to the season launch on Thursday 7 September, an animation showing all 32 NFL team helmets was available for all to see on […]
NEWS
Tomorrow knows what generative AI can do for music promos
This video for The Beatles’ Tomorrow Never Knows from Revolver was generated using Lennon and McCartney’s lyrics as prompts.
Exploding the myth surrounding ‘Oppenheimer”s VFX
Ahead of its cinema release, Christopher Nolan famously made a big thing of saying that Oppenheimer didn’t include any CGI. That’s not the same as saying the film doesn’t contain any VFX, and so the matter’s now being clarified. For the, as has been mentioned here before, pivotal Trinity Test sequence, for example, the VFX […]
Disney’s 4K ‘Cinderella’ restoration reveals Mary Blair’s original colours
People working on Disney’s recent restoration of Cinderella were able to right a wrong that has been many years in the making, the gradual alteration and deterioration of the colours Disney concept artist Mary Blair intended for us to see on screen. Kevin Schaeffer, director of mastering at Walt Disney Studios, says of the problem, […]
The art of creating a music promo entirely inside a game engine
This promo for German post-hardcore band ANNISOKAY’s new single ‘Throne Of The Sunset’, taken for their upcoming EP ABYSS Pt. 1 was made entirely inside Unreal Engine 5.2. The video was directed by Christoph Wieczorek, who also produced, mixed and mastered the music. The DoP was Peter Leukhardt and Arthur Baum took care of the […]
Like it or loathe it, AI was the talk of SIGGRAPH 2023
While machine learning has been in use in content creation for some time, the power of the technology to engineer massive change, “responsible AI”, “ethical AI” and generative AI dominated the agenda at the 50th SIGGRAPH conference in Los Angeles a few weeks ago. “[AI] is scary because of the speed at which it moves. […]