If you have a favourite analogue SLR camera that you’d like to start using again but you don’t want to get into the rigmarole of processing film, you might be interested in I’m Back Film. It’s a drop-in digital film cartridge containing, to keep costs down, a 20-megapixel Micro Four Thirds image sensor (2x crop […]
The advertising rates for the MSG Sphere have been announced, and, as one wag put it, we shouldn’t expect to see many promotions for ambulance chasing lawyers in the short-term. One day costs $450,000, while a whole week is a snip at $650,000. For this, you also get access to Sphere Studios’ creative team. The […]
At Unreal Fest in New Orleans, Epic Games CEO Tim Sweeney has announced that the company will soon begin to charge for using Unreal Engine for non-gaming applications, such as virtual production and the creation of digital twins. Currently, in gaming, they operate a revenue sharing model. Elsewhere, use of Unreal Engine is free, though, […]
It’s the most anticipated venue and technical launch for as long as anybody can remember and there’s no bigger act in the world to open the MSG Sphere than U2, who already have a long history with the city of Las Vegas. The day before their much talked-about show, Bono and The Edge gave CBS […]
If technical colleagues mention APIs in meetings and you don’t know what they’re referring to or you just need a refresher on the detail, here’s a helpful recently-published introduction by Tam Nguyen on The Conversation. Tam, who is an Associate Professor at the University of Dayton describes APIs (application programming interfaces) as “the gateways to […]
One of the more interesting panel sessions on offer at IBC in Amsterdam last weekend took place on the ETC stage on the Z by HP stand in Hall 7. The session covered “how the shape of the VP industry is changing, and how the development of smaller Virtual Production Studios are opening the technology […]