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Welcome to the jungle: Lucidlink and Magicbox at Adobe Max 2023


At Adobe Max 2023, real-time collaboration enablers LucidLink joined forces with mobile virtual production studio company Magicbox to showcase the production flexibility afforded by combining cloud-based infrastructure with a virtual production studio in a big truck. The innovative Magicbox Mobile Superstudio™ is “a fully functioning LED volume and computer control centre packed inside a transforming semi-trailer”.

Inside Magicbox, attendees experienced first-hand a jungle adventure film being shot live in a 600 square-foot virtual production environment.

“We wanted to demonstrate the limitless creative possibilities of virtual production in our mobile virtual production studio, so we developed this interactive digital experience for Adobe Max. The experience drove overwhelming interest from the show’s attendees engaging with more than 10% of the show’s attendance.

Everyone who took part became the star of their own jungle adventure movie they could almost instantly download to their mobile phone. The secret to the fast turnaround was using LucidLink to allow editors to remotely edit the personalised souvenir movies from the cloud.

We wanted our guests to receive a premium Hollywood movie production experience, and LucidLink was behind the magic that made it all possible. We hope the experience demonstrated all the possibilities mobile virtual production workflows enable to make movies and immersive experiences everyone will enjoy.”

Brian T. Nowac, CEO and founder of Magicbox
LucidLink co-founders Peter Thompson (left) and George Dochev

Footage was captured on Red Komodo 6K cameras and uploaded to Frame.io through the CameratoCloud feature, and then downloaded to Lucidlink where video editors inserted the clips into a templated sequence stored on Lucidlink. The final souvenir movie files were then uploaded quickly to Frame.io where attendees could download them to their phones.

Source: LBB Online



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