The MSG Sphere‘s first multi-week advertising campaign, with YouTube, was for the NFL Sunday Ticket, which gives fans access to all out-of-market Sunday afternoon games on a subscription basis. In the weeks running up to the season launch on Thursday 7 September, an animation showing all 32 NFL team helmets was available for all to see on […]
MSG Ventures (part of Madison Square Garden Entertainment) create and develop all the technical innovations we’ll be able to experience at the MSG Sphere in Las Vegas at their 68,00 square foot facility in Burbank. Innovations includes the beam-forming Sphere Immersive Sound system they have made with Holoplot to combat the dome’s inherent acoustics using […]
Apple Music’s Zane Lowe takes Bono and The Edge to the construction site that is the 20,000 capacity MSG Sphere at The Venetian hotel on The Strip in Las Vegas and, look, not a hi vis jacket or hard hat in sight! U2 open the venue, which is clad in 580,000 square feet of fully […]
Postcard From Earth, which is rumoured to have Darren Aronofsky as its director, will be one of the first pieces of content visitors to the MSG Sphere in Las Vegas experience this autumn. U2 are already booked to open the venue. “Postcards to the Earth is a multimedia project that engages people in expressing personal, […]
Details are emerging about U2’s role in the opening of the MSG Sphere at the Venetian Hotel in Las Vegas this autumn. At 150m wide and 90m high, the new multi-use 17,500 seat venue is going to be the tallest spherical structure on earth with the largest and highest-resolution LED screen in the world at […]
Madison Square Garden Entertainment is the company behind the MSG Spheres being constructed at the Venetian in Las Vegas and Stratford in East London, The technical demands of these huge new immersive venues are so great that new camera, lens and content creation technology is being developed. The company has announced that new immersive cameras […]