A new, post-IBC, report from Futuresource Consulting shows that (on-set) virtual production (OSVP or VP), in-camera visual effects (ICVFX) and extended reality (XR) have passed through the “hype phase” and are about to enter the second stage of their development as more of the technology begins to reach a level of maturity; getting more refined […]
New-York-based creative production agency Taylor James is another that has been pushing on-set virtual production technology and in-camera VFX to see how far they can practically take it in pursuit of high-end goals. For the Rain-X automotive brand, they recently made a single commercial in which a vehicle was driven through every type of weather […]
While conventional physical productions remain hampered by Covid-19 related restrictions, a group of companies is looking into how to get the most out of LED stages and real-time engines Virtual stages are inherently safer, more flexible and more efficient places to create new film content while virus-related restrictions are in place. Using just a single […]