In 2023 the virtual production and in-camera visual effects industry is set to grow by another 20% to $2.2 billion, says Deloitte Global. The forces driving this growth audiences demanding film and television genres that rely heavily on digital capabilities streaming video services embracing these genres to fill production slates and reduce costs greater reliance […]
NEWS
Singapore puts up $3.6m to drive virtual production
Singapore’s Infocomm Media Development Authority (IMDA) is launching a $3.6 million virtual production innovation fund to help attract international partners to the city state and develop local talent. IMDA is partnering with the UK’s National Film and Television School (NFTS) to create a certificate in virtual production course for local professionals. The next 12 months will […]
How real-time 3D is driving digital fashion
Epic Games have been working with a number of high profile fashion names including Moncler, Balenciaga, Jordan Brand and KAWS to dress characters in games such as Fornite, create branded virtual worlds for the likes of Timberland and drive NFTs. PUMA, Balenciaga and Gary McQueen have also used Unreal Engine to create CGI fashion films. For a glimpse into […]
Pathway opens in Manchester while Target3D head down under
In partnership with HP, who will provide powerful new Z-series workstations and its Engineering Emmy award-winning HP Anywhere technology,, Pathway in Manchester has opened a new £1 million, 6,000 square foot production facility and Innovation Lab dedicated to the development of real-time virtual production and in-camera visual effects (ICVFX). The facility in Trafford Park includes […]
Escape from the uncanny valley with Mondatum
Our human face recognition skills are pretty impressive. We are adept at it after about 4 months. On average, we can remember about 5,000 and clocking one we know takes about half a second. But how do we make synthetic, digital humans that meet our strict believability requirements? The “uncanny valley hypothesis” was first put […]
Universal Scene Description explained
Universal Scene Description (USD) was invented by Pixar to help them assemble and interchange movie scenes. Since Pixar open-sourced USD in 2016, it has grown to become the interchange format that brings consistency and interoperability to 3D artists when building three-dimensional and immersive locations, scenes or environments, including multiverses and digital twins. A USD layer […]