The 2024 Sundance Film Festival (18-28 January) hosted the premiere of Eno, a new documentary charting the career of one of the music industry’s greatest living innovators. The film, by Gary Hustwit and generative AI specialist Brendan Dawes, is unusual in that a new version is created every time it is watched, using the amusingly anagrammatic […]
The incorporation of real-time 3D into linear live action productions is the kind of gift that the ad industry would normally accept from Hollywood as quickly as you can say “design brief. So far, though, with some notable exceptions like the EE Made For Gamers spot below, it doesn’t feel like that has really been […]
A generative artist who goes by the name Princess Prompt has published a set of pretty stunning images she created using the latest generative AI tools showing what The Simpsons might look like in real life. This is not a new thing, but the quality just keeps getting better and better … Below is a […]
Mostly, in the press and on social media, we hear about how the real-time 3D and 2.5D magic of on-set virtual production and in-camera visual effects has enhanced the worlds of film-making, high-end TV and music promos. Relatively speaking, we have so far heard or seen less about how it’s being adopted in advertising. In […]
Seth MacFarlane‘s production company Fuzzy Door has deployed its tech division’s ViewScreen Studio real-time performance capture system on the production of the new Ted television series. While he directed and performed simultaneously – how does he do that? – the crew were able to insert his loveable but dysfunctional animated bear character into scenes involving […]
Too good not to share here, and reproduced in full from his original Linkedin post, Rob Chandler of Morden Wolf and the Starting Pixel WhatsApp group fame offers newbies to virtual production and in-camera visual effects (ICVFX) some valuable advice on what to do before you get underway. 1 – Grasp The Basics You may […]