Building on an established relationship whereby Samsung builds the hardware of its Galaxy phones, while Qualcomm supplies the processor and Google manages the software’s underlying Android operating system, the trio have announced a joint venture initiative to develop a new mixed reality platform, though they have no technology to show as yet.
“We are working to create a new era of highly immersive digital experiences that blur the line between our physical and digital worlds. With our Snapdragon XR tech, Samsung’s amazing products, and Google experiences we have the foundation to make this opportunity a reality”Cristiano Amon, President & CEO, Qualcomm
This looks looks distinctly like a move to head off competition from Meta and Apple and the likely outcome will be a mixed-reality headset. Bloomberg think Apple is going to release a $3,000 mixed-reality headset in 2023. PlayStation VR 2 from Sony and HTC’s Vive XR Elite are both on their way, and Google teased a new pair of AR glasses at Google I/O last year aimed at language translation. Meta’s Quest 3 is arriving by the end of the year.