As brands as well as pure content creators compete harder for our attention, the lines between selling to us and keeping us entertained are blurring. Everything’s up for grabs, including who adopts and develops the latest cutting edge content origination and presentation technologies and services.
Digital humans
Highly realistic-looking AI-driven avatars that can interact conversationally with humans and feature in sophisticated digital try-on apps will begin to drive and personalise customers’ retail experiences and streamline service delivery.
Volumetric capture
Generating assets that can be more easily edited and interacted with in a 360-degree space will advance the immersive, real-time content production process to add depth and interactivity to brand interactions.
NeRFs
Creating highly realistic 3D models from standard 2D images will become more mainstream and have an impact on everything from visualising new interiors to improving AR-driven visitor experiences.
3D Gaussian splatting
Gaussian splatting – a technique for generating detailed 3D point clouds – makes creating more realistic, accurate 3D models a lot easier. This form of generative AI is finding favour in industries where accuracy and precision are essential. As well as the creative industries and alongside the use of digital twins, companies selling sophisticated products such as cars will benefit from being able to show customers exactly what they look like in great detail without needing to visit a showroom.
Digital twins
Exact virtual replicas of physical entities will become more widely-used to enhance user and visitor experiences, showing us products, services and destinations from new perspectives and in startling detail.
At Mondatum, we are fully across all of these new content creation and presentation technologies. For advice, guidance and consultancy on how to get the best out of them for your business, contact Colin Birch (colin@mondatum.com) or John Rowe (john@mondatum.com) for an initial chat.
Source: Forbes
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