During a recent Q&A with investment analysts that also included enquiries about the company’s potential purchase of Paramount, Sony Pictures Entertainment (SPE) CEO Tony Vinciquerra (pictured below) revealed that he is fan of AI economics and that the company will use machine learning-based tools, processes and workflows to produce future content.
“We are very focused on AI. The biggest problem with making films today is the expense.. We will be looking at ways to … produce both films for theaters and television in a more efficient way, using AI primarily ”
Tony Vinciquerra, CEO, Sony Pictures Entertainment
He also acknowledged that his support for AI-powered filmmaking may not be popular with actors, writers and the creative community in general.
“The agreements that came out of last year’s strikes (by Hollywood actors and writers) and the agreements that come out of the IATSE and Teamsters [negotiations] will define roughly what we can do with A.”
Tony Vinciquerra, CEO, Sony Pictures Entertainment
Source: Indiewire
Tony Vinciquerra image ℅ Variety