While machine learning has been in use in content creation for some time, the power of the technology to engineer massive change, “responsible AI”, “ethical AI” and generative AI dominated the agenda at the 50th SIGGRAPH conference in Los Angeles a few weeks ago.
“[AI] is scary because of the speed at which it moves. Everybody who says, ‘It’s not quite there yet’ — wait a week.
The AI knows exactly what percentage of what [imagery or other references] it used. In theory, it should be possible to say, ‘I want to use this [new] image in my movie. I’m going to license it, and then the person who made the concept art [that inspired the image] gets their fair share,’ Then [AI use] becomes sustainable for the artists and powerful for the users.””
Habib Zargarpour,, co-founder, Interdimensional VFX
“I’m hearing about actors scanning themselves and copyrighting their scans. I wonder if it’s going to be affordable enough for anyone to do that. The background actors are concerned right now in the strike, and I don’t blame them. Will they be scanned and reused?”
Anonymous SIGGRAPH 2023 delegate
Where do you sit on the AI debate – time-saving controllable assistant or highly dangerous salary thief? Chris Nichols, director of Chaos Group Lab has a view.
“There’s so much tedium that happens in computer graphics that is no longer necessary. The big issue with digital humans, especially in the old days, was you can get the major movements but not the in-between finesse. AI can fix a lot of small problems — like how to fix hands or eyelids.
AI is not about taking jobs from people, it’s about making things faster and more efficient.”
Chris Nichols, director, Chaos Group Lab
Chris Nicholls points to NeRFs (Neural Radiance Fields) as the next hot topic of discussion. They “scan areas — or faces — with very spare data sets and get very accurate information about it. You are going to start seeing NeRFs in things”.
If you are looking for advice, guidance and support on how to incorporate machine learning and AI-powered tools into your creative processes and workflows, get in touch for a chat. We’re here to help – contact@mondatum.com or colin@mondatum.com.
Source: The Hollywood Reporter
Main image: NVIDIA
Inline image: TS2