Successful entrants in a new Coca-Cola competition where they use either ChatGPT or Dall-E 2 to create original artworks (as well as potential copy ideas) based on some of its most famous imagery will see their submissions displayed on digital billboards in Piccadilly Circus in London and New York’s Times Square. The competition micro-site will be accessible until deadline day – 31 March.
‘Create Real Magic’ is the drinks company’s first marketing push using generative AI technology since signing a partnership deal with OpenAI and consultancy firm Brain & Company in February.
Source: Thred