In the sequence below from Antoine Fuqua’s Emancipation, the character Peter, a runaway slave played by Will Smith, is escaping through a swamp when he is snatched by an alligator and has to fight for his life. Working with Legacy Effects and Wētā FX, VFX supervisor Rob Legato shot elements for the underwater scene in a […]
Aided by William Faucher, the team at Norwegian production company VJUS show how to use HTC’s VIVE Mars CamTrack tracking system, Unreal Engine and a high-end Norxe projector combined with a physical set for a virtual production shoot. 0:00 – Intro 0:56 – Virtual Production 1:41 – VIVE Mars CamTrack 3:00 – Rigging for shoot […]
The concept of the metaverse was first introduced by science fiction author Neal Stephenson in the 1990s. It is ushering in a new era of design and simulation in a wide range of industries. Complex environments for feature film production on LED stages and digital twins are examples of how these large, high fidelity scenes are being […]
We read and hear a lot about Hollywood films and high-end TV being shot on LED stages with sophisticated in-camera visual effects, but what’s happening in adland? Driven by ESG (Environmental, social and corporate governance) ambitions as well as economics – productions “cost less if you know what you are doing, and … emit less […]
Though people who know how to get the best out of leading edge, state-of-the-art machine learning technology would like to join you for snacks The arrival in our midst of synthetic media generated from text prompts has caused disquiet. Individuals are concerned that their skills, knowledge and experience are under threat like never before. However, […]
Could an individual using nothing more than neural networks combine imagination and production into a single process and single-handedly oversee the creation of an acclaimed and commercially successful movie? Is AI-generated art going to be used to stimulate new forms of expression that transcend what we see on our screens today, spawning new styles and […]