There’s no escaping it, generative AI is getting right under everybody’s skin at the moment. Its widespread use in advertising is leading some brands to issue demands and warnings hither and thither in a bid to contain it and stop it, as they see it, from threatening their businesses. Following on from discussions and advice […]
The advertising rates for the MSG Sphere have been announced, and, as one wag put it, we shouldn’t expect to see many promotions for ambulance chasing lawyers in the short-term. One day costs $450,000, while a whole week is a snip at $650,000. For this, you also get access to Sphere Studios’ creative team. The […]
The arrival of the latest version of Midjourney is leading some, much to others’ horror, to look at the job of a commercial photographer in industries such as marketing and advertising as also encompassing being a professional generative AI prompter. Eric Groza, Executive Creative Director at McCann Worldgroup, based in Dubai, was inspired by MidJourney […]
We read and hear a lot about Hollywood films and high-end TV being shot on LED stages with sophisticated in-camera visual effects, but what’s happening in adland? Driven by ESG (Environmental, social and corporate governance) ambitions as well as economics – productions “cost less if you know what you are doing, and … emit less […]