The MSG Sphere‘s first multi-week advertising campaign, with YouTube, was for the NFL Sunday Ticket, which gives fans access to all out-of-market Sunday afternoon games on a subscription basis. In the weeks running up to the season launch on Thursday 7 September, an animation showing all 32 NFL team helmets was available for all to see on the biggest LED screen in the world.
The Exosphere, which is over 110 metres high and almost 160 metres across can accommodate an audience of 18,000. It is part of the Venetian resort complex. The screen is built from around 1.2 million LED units, each containing individual LED diodes capable of displaying 256 million different colours.
The venue opens officially on 29 September, when U2 play the first of a series of 25 concerts; “U2:UV Achtung Baby Live at Sphere”.
Source: USA Today Tech