The advertising rates for the MSG Sphere have been announced, and, as one wag put it, we shouldn’t expect to see many promotions for ambulance chasing lawyers in the short-term.
One day costs $450,000, while a whole week is a snip at $650,000. For this, you also get access to Sphere Studios’ creative team.
The operators estimate that an ad on the 580,000 sq ft (54,000 m2) of exterior screen real estate will receive 4.7 million daily impressions (300,000 in person & 4.4 million across social networks).
Manchester-based Tim Hyde of TWH Media has had his calculator out or his shoes and socks off. He’s figured out that The Sphere would need to run ads for 5,111 consecutive days, or roughly 14 years, to make back its $2.3 billion it cost to build on ad sales.
Main image: Las Vegas Review Journal
Trolls image: KTNV Las Vegas