On 11 and 17 September, Mondatum ran an AI For All workshop for the benefit of a range of smaller and micro businesses operating in Hammersmith & Fulham; from artists and photographers to PR and production companies. The sessions were funded by the borough council to support local businesses as part of H&F’s Creative Enterprise Zone programme.
Over the course of three hours we introduced AI’s basic concepts and peeked under the hood to show how things like generative AI and text prompting actually work and explored the technologies and techniques that are most popularly used today. Then we got onto the fun bit.
During the second hour, in teams of three or four, attendees created a marketing campaign for a fictitious event in the borough, drawing on what they’d seen and heard during the early part of the workshops and using some of the available tools to generate posters, concept art and, in one case, even a radio jingle. And to finish off, each group presented their campaign to the room, including that jingle!
“I learnt that AI isn’t as scary as I thought it was, and that I did not be resistant to it.”
“Colin is extremely amiable and also keeps the audience interested, he’s engaging basically. I thoroughly enjoyed the process and the presentation section was helpful and fun. Five stars.”
”It was a good first general overview of AI from a business perspective – it helped me think about how I could potentially look for new business using AI as a research tool.”
“As a first foray into AI for creative SMEs the information is useful, the practical exercise gives you a tangible take away to reflect on.”
“Very friendly people and a good experience overall. I thought it was very well organised and easy to access and understand for the lay person.”
Quotes from our session feedback form
We got some great feedback from the participants and look forward to running more sessions, in the borough, across London and as far afield as they will have us. For more information on how we can do something similar for your local creative and media community, drop us an email – colin@mondatum.com.