On Hallowe’en Eve, or Monday as most of us know it, Apple hosted what it called its Scary Fast event where they introduced a couple of new laptops and all-in-one iMacs and the new M3 chip. At the end of the presentation, the audience was told, “This event was shot on iPhone and edited on Mac”; that is, all the presenters pieces to camera, the moving shots around Apple Park, including the drone footage, were captured using the new $1,200 iPhone 15 Pro Max.
See the behind the scenes video below.
iPhone 15 Pro Max enables creatives to capture in ProRes up to 4K60 fps to an external drive with Apple Log encoding, which allows even more detail to be preserved for post-production color grading. iPhone 15 Pro and iPhone 15 Pro Max are also the first smartphones in the world to support the Academy Color Encoding System (ACES), a global standard for color workflows.
The new Blackmagic Camera app was used for the content capture. As well as a drone, the production team used top-end professional mounting kit, including a camera crane, gimbal and dolly. The iPhone 15 Pro Max itself was housed in a BeastGrip cage and using its USB-C port, the capture devices was connected to a number of preview monitors as well as a storage array. Tentacle Sync was used to lock the system over Bluetooth.
The production and post production team included documentary and commercials director Brian Oakes and colourist Stefan Sonnenfeld of Company 3.
Source: Apple