Conscious that new generative AI art tools Midjourney, Dall-E 2 and Stable Diffusion may be as baffling for some as they are exciting for others, but nonetheless important and worth knowing about, here’s a short YouTube video explaining in simple terms what they can do, especially in a professional context, and, to an extent, how they work.
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Chinese text-to-video tool Vidu takes a bow and trains its sights on Sora
At the Zhongguancun Forum in Beijing last weekend, Chinese startup Shengshu Technology and Tsinghua University unveiled Vidu, a new text-to-video model to compete with OpenAI’s Sora that generates “realistic” 1080p clips up to 16 seconds in length (compared to Sora’s 60 seconds) “with dynamic camera movements, detailed facial expressions, and natural lighting and shadows”.. The […]
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Measure for measure?: generative AI spooks brands and prompts PACT to act
There’s no escaping it, generative AI is getting right under everybody’s skin at the moment. Its widespread use in advertising is leading some brands to issue demands and warnings hither and thither in a bid to contain it and stop it, as they see it, from threatening their businesses. Following on from discussions and advice […]